PRODUCT MANAGER – EPG PENSILVANIA Postular

THE ROLE:
• Reporting to the Marketing Director for EPG, the individual will support and execute the annual tactical marketing plan for patient and HCP segments with input for key EPG Brands.
• Co-Create w/ Director the development and execution of an efficient and effective multi-channel promotional program for Zemaira and Humate-P including digital, website, mobile, email/CRM, etc.
• Identify opportunities to reinforce HCP/Patient messaging and call to action to increase new patient start and drive switching.
• Identify opportunities for cost and/or program efficiencies for campaign optimization.
• Manage all aspects of convention execution and enhance relationships with key patient advocacy groups.
• Provide direction to agency and vendor partners to ensure quality and timely completion of deliverable or services, within budget.
• Build effective working relationships with key internal and external customers, including cross functional partners, thought leaders and patient advocacy groups.
• Effectively work across multiple functional areas by positively building and leveraging relationships influencing others in a cross-functional, team-first environment.
• Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.
• Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.

Your Skills And Experience
• Bachelors' degree in life sciences or healthcare discipline; MBA preferred.
• 5-7 years' marketing experience with 1-2 years' experience in pharmaceutical, biotech or medical device industry
• Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.

Preferred Experience
• Experience developing and executing a wide range of successful online and offline tactics, including digital, print, video, and CRM.
• Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires.
• Experience marketing directly to consumers/patients for activation through retention.
• Experience applying market research with an understanding of relevant pharmaceutical marketing tools effective within the respective region.

APPLY HERE: https://www.linkedin.com/jobs/view/4143256135